“In the United Arab Emirates, displaying advertisements inside a game directed to children aged 6–15 requires parental consent regardless of whether the advertisements are contextual or personalized.”

The law mandates parental consent for processing child data for targeted advertising on digital platforms, including games. It does not extend this to contextual ads and primarily targets under 13, though broader protections up to 18.

The UAE has taken measures to ensure that children of working parents benefit from child care services and facilities (paragraph 3 of Article 18). No specific provisions on digital advertisements or parental consent for in-game ads are mentioned in this report.

The decree-law aims to protect children from harmful digital content and practices that may negatively affect their physical, psychological, and moral health... Platforms must comply with age verification and limits on advertising to children, but no explicit requirement for parental consent on all in-game ads directed to ages 6-15, contextual or personalized.

Digital platforms must prevent children from accessing or participating in online commercial games, including gambling and wagering, whether directly or indirectly. This includes restrictions via advertising, promotion, or use of personal data. Platforms and ISPs must implement technical measures such as age verification and content blocking.

Digital platforms are prohibited from collecting, processing, publishing, or sharing personal data of children under 13 unless strict conditions are met, including verifiable parental consent and clear privacy disclosures. The Decree-Law also restricts using such data for commercial purposes and targeted electronic advertising to children. Platforms must review advertising practices to ensure compliance with restrictions on targeted electronic advertising to children.

Platforms are categorically prohibited from allowing children to access, register for, or participate in online commercial games content, whether directly or indirectly, including promotional content. Under-13s data must not be used for targeted advertising or tracking activity for commercial purposes.

Targeted advertising directed at users under 13 is prohibited. Platforms may not use personal data of children for advertising profiling, behavioral targeting, or ad personalization. The targeted_ad_block rule disables all behavioral advertising for users under 13, satisfying the Decree's advertising prohibition.

The law sets controls for protecting the privacy and data of children under 13 years old, specifies obligations on digital platforms including age-appropriate classification and control of targeted electronic advertisements to the child. It does not explicitly mention games or the age range 6-15, nor does it state that consent is required for all advertisements regardless of type.

Digital platforms are prohibited from collecting, processing, publishing, or sharing personal data of children under the age of 13 without explicit, documented, and verifiable parental consent. The use of such data for commercial purposes or targeted advertising to children is expressly prohibited. Platforms must implement age verification mechanisms... and restrictions on targeted advertising.

Key provisions include: Restrictions on data collection: Platforms are prohibited from collecting or processing personal data of children under 13 without strict conditions and parental consent; Limits on targeted advertising: New controls restrict advertising directed at minors and the use of profiling techniques. The law affects digital advertising by limiting children's data use, but does not mandate consent for all ads to children aged 6-15.

Age verification systems will be introduced, with digital platforms required to enable the highest levels of content filtering and privacy tools on accounts being used by children, and new controls being introduced on digital platform advertising targeted at younger age groups. No mention of requiring parental consent for all advertisements, including contextual ones, directed at children aged 6-15.

For children under 13, platforms cannot collect or use personal data without explicit, documented and verifiable parental consent, and are prohibited from using such data for commercial purposes or targeted advertising. Children under 18 are barred from online commercial games, but the law imposes strict limits on advertising aimed at minors without specifying consent for contextual ads to 6-15 year olds.

Social media networks, gaming services, apps, and websites must implement age verification, content filtering, parental controls, and strict limits on advertising directed at minors. For children under 13, platforms cannot collect or use personal data without explicit parental consent, prohibiting use for targeted advertising. No requirement stated for parental consent on contextual advertisements to children aged 6-15.

The UAE Child Digital Safety Law (Federal Decree-Law No. 26/2025) prohibits platforms from processing personal data of children under 13 without explicit parental consent and bans targeted advertising or commercial profiling using such data. For advertising in games, the law bans children from accessing online commercial games including via advertising, but does not mandate parental consent specifically for in-game ads to ages 6-15; general age verification and content controls are required instead. No provision explicitly requires parental consent for displaying any in-game advertisements (contextual or personalized) to children aged 6-15.