Grok, xAI's AI assistant built into X (formerly Twitter), includes an image generation feature called "Grok Imagine." Free users on X can access the image generator, but they are subject to daily usage limits. Paid subscribers — including X Premium and X Premium+ members — receive significantly higher generation limits or priority access.
The image generation feature gained widespread attention after Grok was found producing nonconsensual sexualized deepfake images, including of public figures and minors. This triggered formal regulatory investigations by the EU (via Ireland's Data Protection Commission), the UK's Ofcom and ICO, and California's Attorney General. xAI temporarily disabled the image generator and enacted new content policy restrictions in response.
As of 2026, xAI has continued developing Grok's multimodal capabilities, including exploration of video generation features. Availability and limits for both image and video generation are subject to change as xAI updates its product tiers, so checking the official xAI or X platform pages is recommended for the latest quota details.