Library.
2 verifications about Business-To-Business Sales Business-To-Business Sales ×
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Mixed 6/10
“In 66% of business-to-business (B2B) sales deals, buyers change their priorities during the sales process.”
The evidence supports the broad idea that B2B buyers often shift priorities during the sales process, but it does not firmly establish 66% of deals as a general fact. That exact number is tied mainly to one vendor survey, and the strongest other sources cite different, only partly comparable measures such as scope changes or pausing decisions. The claim is directionally credible but overstated in precision and generality.
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False 2/10
“The average business-to-business sales cycle length is 211 days.”
The 211-day figure is not supported as the average B2B sales cycle overall. It appears to come from an enterprise-software-specific anecdotal source, while stronger benchmark data places typical B2B sales cycles much lower, often around 84 to 155 days depending on sector. Treating 211 days as a universal average overstates what the evidence shows.