The statement is broadly supported as a relative historical judgment, not as a claim of outright victory. Many historians and teaching sources do treat the Korean War as one of the more successful U.S. Cold War interventions because South Korea survived and later became a prosperous democracy. But the war ended in stalemate, caused enormous losses, and left Korea divided, so the success framing is limited and contested.

The available evidence supports the broad point that all three companies are investing meaningfully in AI capabilities that support retail in South Korea. Coupang’s case is the strongest, while Naver’s spending is partly broader AI infrastructure and Gmarket’s evidence relies more on announced budgets and rollout plans. The statement is directionally accurate but somewhat overstated as fully realized, retail-specific spending across all three.