“Gartner predicts search engine volume will drop 50% by 2026.”

By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner, Inc.Tech Marketing Tactics to be Discussed at the Gartner Tech Growth & Innovation Conference, March 20-21 in Grapevine, Texas By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner, Inc. “Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals,” said Alan Antin, Vice President Analyst at Gartner. “ Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise.”

Gartner predicts: - “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” … 2028 prediction. Gartner previously predicted that “organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”… Many also believe that ChatGPT is already stealing market share from Google. The prediction. Gartner believes people will turn to generational AI conversational assistants (e.g., ChatGPT, Claude) rather than traditional search engines (e.g., Google). If true, this would mean a huge shift in search marketing strategies, both paid and organic. Gartner predicts: - “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” But. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. Gartner’s predictions are typically informed, but they’re still best guesses. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit. 2028 prediction. Gartner previously predicted that “organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This was based in part on findings from a survey (of 299 consumers in August 2023) that found: - 79% of respondents expected to use AI-enhanced search within the next year. - 70% of consumers had at least some trust in generative AI search results.

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. … Gartner predicts a 25% decrease in traditional search query volume by 2026 but that prediction assumes that traditional search engines will remain the same.Bio Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does not hold up to scrutiny. 1. AI Search Engines Don’t Actually Exist … ## 4. Gartner’s Prediction Of 25% Decrease Assumes Search Engines Will Remain Unchanged Gartner predicts a 25% decrease in traditional search query volume by 2026 but that prediction assumes that traditional search engines will remain the same. The Gartner analysis fails to account for the fact that search engines evolve not just on a yearly basis but on a month to month basis. Search engines currently integrate AI technologies that increase search relevance in ways that innovate the entire search engine paradigm. For example, Google makes images tappable so that users can launch an image-based search for answers about the subject that’s in the image.

Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said, “with search marketing losing market share to AI chatbots and other virtual agents.”AI-generated image by Midjourney/Big Technology Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said, “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its AI chatbot — hadn’t gained much share at all in a hype-filled 2023. If it comes true, it would be an earth-shaking moment in the tech world, leading to chaos within Google and the web. So I asked Gartner to talk.

By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to artificial intelligence chatbots and other virtual agents, according to research and consulting firm Gartner.(Source: Unsplash) By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to artificial intelligence chatbots and other virtual agents, according to research and consulting firm Gartner. Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals. However, generative AI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines.

The firm predicts that by 2028, an organization’s organic search traffic will fall by 50% or more as individuals embrace generative AI-powered search, and separately forecasts a 25% decline in traditional search engine volume by the end of this year as AI chatbots and virtual agents take over as answer engines.… That yardstick is breaking. Citizens are no longer starting their search for information with a list of blue links; they're starting it with a single AI-generated answer, and in a growing number of cases, they never click through to a source at all. Gartner has now put numbers behind what many of us have felt building for the past two years. The firm predicts that by 2028, an organization’s organic search traffic will fall by 50% or more as individuals embrace generative AI-powered search, and separately forecasts a 25% decline in traditional search engine volume by the end of this year as AI chatbots and virtual agents take over as answer engines. That's not just a trend. For government, it's a governance problem. The authority vacuum

The other day, Gartner, a respected research firm, predicted that "traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents."… He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here. 39,523 Articles as barry.schwartz The other day, Gartner, a respected research firm, predicted that "traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents." So I asked SEOs what they think and only 20% of SEOs think search volume won't change by 2026. "Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, Vice President Analyst at Gartner. "Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. …

A new report from Gartner is predicting that by 2026 traditional search engine volume will drop 25% as AI chatbots and other virtual agents cut into its long-held market share.- by BIA Staff - · February 21, 2024 A new report from Gartner is predicting that by 2026 traditional search engine volume will drop 25% as AI chatbots and other virtual agents cut into its long-held market share. “Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals,” said Alan Antin, Vice President Analyst at Gartner.

By 2026, traditional search engine volume will drop 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the report titled, “Predicts 2024: How GenAI Will Reshape Tech Marketing,” by Gartner, Inc.By Staff Thursday, February 29, 2024 4:54 PM By 2026, traditional search engine volume will drop 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the report titled, “Predicts 2024: How GenAI Will Reshape Tech Marketing,” by Gartner, Inc. “Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals,” said Alan Antin, vice president analyst at Gartner. “Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise.” …

Search volume across more than a million high-volume keywords declined 29 percent over the past year, four points beyond the 25 percent drop Gartner projected for 2026. … In February 2024, Gartner analyst Alan Antin forecast that traditional search engine volume would fall 25 percent by 2026 as consumers shifted toward AI chatbots and virtual agents.- LinkedIn - July 12, 2026 - • - 12 min read A widely cited Gartner forecast has already been surpassed. Search volume across more than a million high-volume keywords declined 29 percent over the past year, four points beyond the 25 percent drop Gartner projected for 2026. But the overall figure, published July 2, 2026, obscures a study that found something stranger underneath it: aggregate search demand hasn't shrunk. It has moved. Growth marketing agency Fractl, working with Search Engine Land, released the findings in a report titled "Search Isn't Dying, It's Redistributing." The study pulled Semrush data on 1,010,848 high-volume keywords, each drawing at least 10,000 monthly searches, spanning 379 brands across eight verticals. … ## A forecast tested, and exceeded, in one direction In February 2024, Gartner analyst Alan Antin forecast that traditional search engine volume would fall 25 percent by 2026 as consumers shifted toward AI chatbots and virtual agents. The prediction spread quickly through trade press and, according to the report, likely crossed many a CMO's desk in internal AI-search strategy memos over the following eighteen months. Fractl set out to test that number against real keyword data rather than survey sentiment. The team found the prediction directionally correct but, on the surface, more severe: 29 percent of tracked search volume showed measurable decline as of April 2026.

FrenchLe trafic de recherche organique diminuera de 50% d'ici 2028, annonce Gartner. … Le développement de moteurs de recherche alimentés par l’IA, tels que la Google Search Generative Experience, impactera significativement le secteur du marketing d’ici 2028, annonce Gartner : « Le trafic de recherche organique des marques diminuera de 50 % ou plus à mesure que les consommateurs adopteront la recherche alimentée par l’IA générative. »Étienne Caillebotte Publié le 20 décembre 2023 à 11h32 Le trafic de recherche organique diminuera de 50% d'ici 2028, annonce Gartner. © Tada Images - stock.adobe.com Sommaire … ## Les consommateurs sont prêts à adopter la recherche alimentée par IA Le développement de moteurs de recherche alimentés par l’IA, tels que la Google Search Generative Experience, impactera significativement le secteur du marketing d’ici 2028, annonce Gartner : « Le trafic de recherche organique des marques diminuera de 50 % ou plus à mesure que les consommateurs adopteront la recherche alimentée par l’IA générative. » Pour étayer son argument, Gartner s’appuie sur une autre enquête menée au mois d’août 2023, qui confirme que les consommateurs sont préparés à cette évolution. En effet, 79 % des sondés prévoient d’utiliser des moteurs de recherche alimentés par IA au cours de l’année à venir, et 70 % ont confiance dans les réponses produites par ces moteurs.

The fast-emerging field will also result in a 50% or more decrease in organic search traffic to brands by 2028, impacting the ability to drive sales.… - By 2026, 80% of top creative roles will have a bigger mandate around generative AI to realize “differentiated results,” the researcher said. Generative AI’s positioning around boosting productivity will lead creatives to bet on more strategic applications of the technology, including innovation in products and services. - The fast-emerging field will also result in a 50% or more decrease in organic search traffic to brands by 2028, impacting the ability to drive sales. That shift, coupled with questions over authenticity in an increasingly artificial environment, should spur marketing leaders to invest more in AI guardrails. Dive Insight:

Gartner Predicts 25% decline in search engine volume by 2026 … In support of this trend Gartner finds the landscape of online search is set for a significant transformation, with traditional search engine volume projected to decline by 25% by the year 2026.Date: 22/02/2024 Gartner Predicts 25% decline in search engine volume by 2026 > The trend of declining search engine volume signals a fundamental shift in consumer behavior, with AI chatbots and virtual agents becoming increasingly integral to the digital experience. In support of this trend Gartner finds the landscape of online search is set for a significant transformation, with traditional search engine volume projected to decline by 25% by the year 2026. This shift is attributed to the rising prominence of AI chatbots and other virtual agents, which are set to reshape the dynamics of search marketing. As businesses adapt to this evolving landscape, strategies for tech marketing must evolve accordingly to remain competitive and relevant. The increasing adoption of AI chatbots and virtual agents is expected to drive a decline in traditional search engine volume. …

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. … The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.“The use of GenAI in a creative team’s routine daily work frees them up to do higher level, more impactful creative ideation, testing, and analysis,” said Weiss. “As a result, creative will play a more important and measurable role in driving business results, and CMOs will actually increase their spending on creative and content.” By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales. A Gartner survey of 299 consumers in August 2023 found consumers are ready for AI-enhanced search, with 79% of respondents expecting to use it within the next year. Furthermore, 70% of consumers expressed at least some trust in GenAI-backed search results. “CMOs must prepare for the disruption that GenAI-backed search will bring to their organic search strategies,” said Weiss. …

A report from Gartner on February 19th of this year, caused a bit of a stir in the digital marketing world. According to the press release associated with the report, they made the claim that search traffic volume would fall 25% by 2026, as AI chatbots and other virtual assistants gain in popularity.Claim that by 2026 AI chatbots/virtual agents will make significant gains against traditional search may be too early to predict A report from Gartner on February 19th of this year, caused a bit of a stir in the digital marketing world. According to the press release associated with the report, they made the claim that search traffic volume would fall 25% by 2026, as AI chatbots and other virtual assistants gain in popularity. Obviously we were intrigued by the prediction, as likely many of you were as well. So we looked at the clickstream data surrounding traditional search vs. AI-assisted search, to see if there were any early indicators of this shift taking place.

By 2026, search engine volume will drop 25% as search marketing loses market share to AI chatbots and other virtual agents, according to Gartner, Inc.AI is no longer experimental. For many people, it’s their first stop for questions, research, and recommendations. And our research proves it: 75% of people use AI tools more than they did a year ago, and nearly half use AI search daily or more. At the same time, traditional search volume is on the decline. By 2026, search engine volume will drop 25% as search marketing loses market share to AI chatbots and other virtual agents, according to Gartner, Inc. Why it matters

“By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%,” says the 2024 Gartner Minimize Search Engine Disruptions From Generative AI report*.The end may be nigh for search engines’ dominance of information delivery. “By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%,” says the 2024 Gartner Minimize Search Engine Disruptions From Generative AI report*. We think this is likely to boost companies that leverage advanced chat experiences, powered by Large Language Models (LLMs) and integrated with a commerce ERP platform like Actindo Core1 to quickly answer queries.

This assessment aligns with Gartner's estimates that by 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search. … As both iO and Gartner predict a potential 50% or greater decrease in organic search traffic by 2028, LLMs and generative AI search engines are rapidly becoming the primary way to find information, advice, and recommendations.… The way customers make buying decisions is changing again. Fifteen years ago, search engines transformed how companies thought about visibility and relevance online. Today, the rise of LLMs is reshaping the customer journey at an unprecedented pace. iO predicts that many brands will see their organic search traffic decline by 50% or more by 2028 as customers increasingly embrace generative AI-powered search. This assessment aligns with Gartner's estimates that by 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search. By 2028, traditional search traffic will face a dramatic decline The digital world is once again at a turning point. The growth of LLMs mirrors the rise of traditional search engines fifteen years ago. Companies that moved early to optimise their visibility with SEO (Search Engine Optimisation) gained a decisive advantage. The same urgency applies today for AI-driven search. As both iO and Gartner predict a potential 50% or greater decrease in organic search traffic by 2028, LLMs and generative AI search engines are rapidly becoming the primary way to find information, advice, and recommendations. Just as SEO became essential for traditional search engines, GEO (Generative Engine Optimisation) is emerging as the way to optimise visibility for these AI-driven search experiences. Businesses that delay implementing GEO risk falling behind whilst competitors secure the visibility and trust of their customers. Both B2C and B2B brands are jumping on the bandwagon massively

By 2028, Gartner predicts brands will see organic search traffic decrease by 50% or more. … As agency owner Wil Reynolds writes, “With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projections in 2024/2025.”Marketers are facing a big change when it comes to how audiences learn about their brand and visit their website. By 2028, Gartner predicts brands will see organic search traffic decrease by 50% or more. That’s because unlike many other consumer applications of AI, search users are already comfortable with AI-generated search results. “70% of consumers show at least some trust in GenAI-backed search results, with 20% expressing complete or a great deal of trust,” says Greg Carlucci, Senior Director Analyst, in Gartner’s recent webinar. … And some traffic will come to your site via paths that are harder or impossible to measure with traditional methods. For now, we can’t track SGE traffic in Google Search Console and even though Bing has promised Bing Chat metrics in their webmaster tools, it’s not currently available. Plus, Chatbot apps like ChatGPT don’t provide data to marketers about how often they’re mentioning brands, which is the newest form of visibility in search. As agency owner Wil Reynolds writes, “With generative AI predicted to drive a 50%+ drop in organic search by 2028, clinging to 2023’s (outdated) success metrics will lead to a lot of missed projections in 2024/2025.” He goes on to describe how marketers can use workarounds, like measuring how often your brand is mentioned in response to key questions in ChatGPT or tracking known ChatGPT bot hits on your website. But ultimately, marketers won’t be able to quantify the impact of these new search experiences. …

By 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search.By 2028, many brands will see their site traffic from organic search decrease by 50% or more as customers embrace generative AI-powered search. | Gartner for Marketing & Communications · LinkedIn · 2024-08-12T00:00:00+00:00 **Gartner for Marketing & Communications**.