2 verifications about Google Google ×
“Research by Google and Boston Consulting Group found that 19% of companies have reached the level of true AI leaders in marketing.”
The cited Google–BCG research supports the stated 19% figure. Google reports that the joint global survey of more than 2,000 marketers classified 19% of companies as AI leaders in marketing, and BCG presents the same finding as “about 20%.” The claim accurately describes the research result, although it should not be treated as an independently replicated rate for all companies.
“E-E-A-T is a framework used by Google's search quality evaluators to assess the value and reliability of online content.”
Official Google guidance confirms that search quality raters use E-E-A-T considerations when assessing page quality, including whether content is trustworthy and reliable. Calling E-E-A-T a “framework” is reasonable, although Google more often describes it as criteria or considerations. These evaluations help assess search-system performance but do not directly set page rankings.